About us

Our mission

BambooLogic and its subsidiaries are establishing bamboo fields in Europe and are active in the (primary) processing and trade of bamboo. In doing this, we are responding to the increasing European demand for bamboo. We prefer to use degraded and/or abandoned land in regions where the agricultural sector and employment need a boost.


Establishing a new bamboo industry in Europe is disruptive and requires vision, experience, and determination. Our diversified management team consists of mainly shareholders with a cumulative experience of more than 100 years in bamboo, plantations, or agribusiness in addition to extensive business expertise.

BambooLogic - Joost Ruis

Joost Ruis – Founder / General Management / Shareholder


Joost is the inspirer of BambooLogic and has experience in starting up a variety of projects in Europe and South America. His hands-on approach, his belief in bamboo, and his infectious enthusiasm are what drives Joost. BambooLogic is built on Joost’s ability to involve the right people with this project to make it a success.

BambooLogic - Jeroen Adriaans

Jeroen Adriaans - Marketing & Communication / Shareholder


Jeroen is a multipreneur and e-marketing and communication specialist. Jeroen has helped several companies grow and achieve their goals. As a founder member of Bamigo, a successful Dutch company that sells bamboo underwear, he learned about bamboo, sustainability and circular thinking. Jeroen is also one of the driving forces behind Undiemeister, an online underwear brand based on patented and sustainable organic textiles.

BambooLogic - Joost Borneman

Joost Borneman – Technical Sales Northern Europe / Shareholder


Joost is specialised in bamboo applications, circular economy, and the biobased industry. He conducts scientific research into bamboo and links BambooLogic to his academic and business networks. Joost also has experience in marketing biodegradable plastic solutions. Joost focuses on the advice regarding bamboo cultivation and bamboo applications in northern Europe.

Kjell Tahon - Bamboologic

Kjell Tahon - General Management / Investor Relations / Shareholder


Kjell has a Master’s degree in communication science, and has broad international marketing, sales, and communication experience in several sectors, such as financial, private equity and socio-economic agricultural projects in Africa. In addition to his extensive experience in greenfield management, he has a wide network of individual and institutional (Impact) investors.

Jorre appel - Bamboologic

Jorre Appel – Financial Management / General Management / Shareholder


Jorre, Master in Commercial Sciences, has gained extensive experience in higher management of leading international companies in the Benelux. Jorre has managed several private equity projects and ventures as a consultant, manager, and/or shareholder. In 2011, when setting up a fully integrated agricultural and fishing project in Ghana, his socio-economic and green orientation finally merged with his business aspirations. After several greenfield agricultural projects, BambooLogic seemed like the logical next step.

Bamboologc - Jan Oprins

Jan Oprins – Plantation & Propagation Advisor / Shareholder


With Oprins Plant, Jan is the largest bamboo grower in Europe, renowned bamboo author, international advisor, and a global leading specialist in bamboo in vitro propagation with patented technology, that is available to BambooLogic.

Jan is also the successful founder, director, and board member of a number of bamboo-related initiatives and companies in the horticultural sector and plant cultivation. He runs successful bamboo fields and nurseries in Indonesia, South Africa, Spain, and Belgium.

His experience in cultivating bamboo and his extensive knowledge of the bamboo market are unique. Jan is involved in BambooLogic because of his strong belief that it is time to implement managed bamboo fields in Europe.

BambooLogic - Hans Friederich

Dr. Hans Friederich – Senior Advisor Bamboo, SDG & Policy / Shareholder


Hans is an internationally-respected bamboo ambassador (Ambassador of the World Bamboo Organisation), change-maker, and sustainability specialist. From 2014 to 2019 he was director of the Bamboo and Rattan Organisation (INBAR), Observer to the United Nations General Assembly (UNGA) and ambassador of the World Bamboo Organisation. Hans was also active for the International Union for Conservation of Nature (IUCN) for 24 years.

His extensive network in the bamboo sector, governments, and international organisations, and his experience with nature conservation issues are of important added value to BambooLogic.

BambooLogic - Pieter Wesseling

Pieter Wesseling - Senior Financial Advisor / Management


Pieter has an extensive career with proven successes in restructuring several companies in different sectors: food, agriculture, engineering, media, and FMCG. His years of experience in admin, financial management, and general management are a welcome addition to the company.

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilisation work.” Vince Lombardi

Our partners


CO² Compensation

for individuals

Looking to compensate CO2 emissions? Discover our Bamboo Compensation Program. We have opened up a contribution program. With your contribution we will plant Bamboo on degraded land in Southern Europe. 

This programme will give you the opportunity to compensate CO2 via bamboo. After all, bamboo is one of the most successful CO2 absorbing crop. Please fill in the form underneath and we keep you informed about our program.