About us

Our mission

It’s BambooLogic Europe B.V. and its subsidiaries’ aim to realise bamboo plantations in the Southern European countries as well as facilitating bamboo related companies to satisfy to the growing European demand for bamboo. Hereby we aim to use degraded and/or abandoned land, preferably in regions where the agriculture industry needs a boost.     

This disruptive venture requires vision, experience and determination. Our Managing team is well diversified with over 100 years of cumulative experience in the bamboo, plantation or agribusiness as well as in financial and operational domains.


Managing team

BambooLogic - Joost Ruis

Joost Ruis - Shareholder / Founder


Joost Ruis is the founder of this project and experienced with setting up several projects in Europe and South-America. A hands-on approach, his belief in bamboo and an infectious enthusiasm is what drives Joost. BambooLogic merits of his capability to involve the right people in this project to make it a success.

BambooLogic - Jeroen Adriaans

Jeroen Adriaans - Shareholder


Jeroen Adriaans is a multipreneur and e-marketing and communication specialist. He helped several companies grow and reaching their goals. As Co-founder of Bamigo, a successful Dutch venture selling bamboo underwear, he learned about bamboo, sustainability and circular thinking. Jeroen is also one of the thriving forces behind Undiemeister, an online underwear brand produced from the most sustainable and patented fabric at this moment.

BambooLogic - Joost Borneman

Joost Borneman- shareholder


Joost Borneman, is specialised in bamboo applications, circular economy and the bio-based industry. He is carrying out scientific research in the field of bamboo and couples BambooLogic to his academic and business network. Joost focuses on bamboo growing advise and bamboo applications in Northern Europe.

“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” –Vince Lombardi


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Kjell Tahon - Bamboologic

Kjell Tahon - Shareholder via company


Kjell Tahon holds a Master Degree in communication sciences and has a broad international marketing, sales and communication experience in different sectors as investments, private equity and socio-economic agri projects in Africa. He can count on a broad network of private and institutional (Impact) Investors.  

BambooLogic - Pieter Wesseling

Pieter Wesseling - Senior Advisor Financial / Management


Pieter has an elaborate career with proven success in the restructuring of different companies in different branches: Food, Agri, Machine building, Media and FMCG. His many years of experience in Administration, financial management and overall management are a welcome support at the Head Office.

BambooLogic - Hans Friederich

Hans Friederich - Senior Advisor Bamboo, SDG & Policy


Hans is an internationally respected Bamboo Ambassador, change-maker and sustainability specialist. He was Director General of the United Nations, Bamboo and Rattan Organisation (INBAR) from 2014 till 2019 and Ambassador of the World Bamboo Organisation. Hans was also 24 years active for the International Union for Conservation of Nature (IUCN).

His broad network in the bamboo sector and in higher governmental levels and his experience in nature conservation issues is an important added value for the disruptive ventures of BambooLogic.

CO² Compensation

for individuals

Looking to compensate CO2 emissions? Discover our Bamboo Compensation Program. We have opened up a contribution program. With your contribution we will plant Bamboo on degraded land in Southern Europe. 

This programme will give you the opportunity to compensate CO2 via bamboo. After all, bamboo is one of the most successful CO2 absorbing crop. Please fill in the form underneath and we keep you informed about our program.